Stay tuned for our ecommerce site



Winnipeg's Finest Boutique 204.638.7605 est 1976

Winnipeg's Finest Boutique 204.638.7605 est 1976Winnipeg's Finest Boutique 204.638.7605 est 1976Winnipeg's Finest Boutique 204.638.7605 est 1976

to our valued customers


Hello. I truly hope you are doing well.

It is with great apprehension that I made the decision to close the bricks and mortar aspect of Sofia’s Boutique Inc. and reinvent in order to sustain and maintain Sofia's Boutique Inc.'s name and its history.

My staff and I are working hard to create an ecommerce site to continue to offer you the fashion and brands you've come to expect. In addition, Sharon's Lingerie and Clothing Company's products, including a large selection of intimate apparel, will also be made available for purchase on this site.

As a professional bra fitter for over 15 years, I have gained the ability and insight into fitting ladies virtually, a necessity nowadays due to social distancing. I am very confident in my ability to service your needs for a proper fitting bra.

Although our doors in Winnipeg will be closed, staff are accessible by:

Telephone 204.638.7605


Message through this website 

Via FB, Instagram

I really do appreciate all my customers and know that we will navigate through this trying time together, through social distancing, online.

Sofia's Boutique Inc. will be celebrating 45 years of business in 2021 and I hope you are there to celebrate with us.

Stay tuned for further updates. 

#shoplocal  #socialdistancing 

Stay Safe and Healthy.

Thank you

Sharon Secord 

President and CEO

Sofia’s Boutique Inc. 

Sharon’s Lingerie and Clothing Company


We're BACK, Fashionistas!

YES! We re-opened in July 2019 under NEW Ownership

Since our re-opening, in July 2019, we have hit the ground running! We've added many more lines since then, with a special emphasis on Canadian brands and made in Canada products.

Originally established in 1976, this year Sofia's Boutique is celebrating 44 years serving the community!  We look forward to continuing the imprint of this unique Boutique, as well as adding our own touches.

"My flair for fashion and an eye for detail started at a young age working at a ladies retail store",  said new owner Sharon Secord.  "I've never looked back".  The staff and I are thrilled to be a part of this exciting change.  We are excited to continue to evolve to meet your fashion needs and look forward to your feedback.  Sharon & staff are excited to be a part of the continuation and evolution of the Sofia's Boutique legacy.

About Us


A Shopping Experience

Shopping should be an experience, not a chore. When you arrive in our newly refreshed Boutique, we want you to feel welcome. Let us know if there is anything we can do to help you find the right size, shade, or style. Whether you are shopping for business clothes, a dress for that special occasion, or the perfect outfit for a night on the town, we strive to make it a pleasurable experience.  Indeed, we treat every customer as an honour to have shopping with us.


Innovative Designs

Our goal is to put the "fun" in functional fashion. We know that looking stylish can make your whole day better; that's why we're committed to being your source for the newest trends. We provide the clothing you love so you can focus on looking great!


Quality Matters

In fashion, beauty is in the eye of the beholder, but quality should never be a compromise. We are committed to providing you styles that are well-manufactured and stunning in both their quality and design.  We carry many beautiful lines of clothing, including Frank Lyman, Dex & Black Tape, Tribal, Goa, Pretty Woman, ISCA to name just a few!



For the man in your life, we  have a  huge selection of men's underwear in various styles = Quest, Vibe, Kinetic, Platinum and more.  

brand new to our boutique- the luxury of falke hosiery

Introducing Falke Hosiery- Feel the Luxury


New service- private parties for just you (and friends)


Your Friends can help build your Closet

New to our Boutique- Private and Intimate parties for your closest friends.   Be the Fashionista Fabulous Host of a Private party held at our Boutique (after regular shopping hours), and earn yourself in-store buying credit for an excellent wardrobe shopping spree.

We provide the atmosphere, light appetizers, and some adult beverages

All YOU have to do is invite a minimum of 8 guests (maximum of 10) to show up, and every purchase THEY make goes towards YOUR shopping that evening.

BUILD your wardrobe, SAVE on your favourite Fashions AND beat the shopping crowds (win win and win!)

The more purchases your party tallies at the end of YOUR private event, the more YOU in-boutique shopping credit you get with us!

Attention all Brides!!

What better way to launch into married life than with a new wardrobe?  Plan your Bachelorette or Bridal Shower with us- you will NOT be disappointed.

Call us today to discuss booking YOUR Private Party date

We are excited to offer this new service after many requests, and look forward to helping each of you plan your very own Exclusive and private shopping party.  Some exclusions may apply, give us a call today to discuss the details. And don't delay- the dates will fill up FAST!

**Some in-boutique exclusions may apply- give us a call to discuss further and get you set up for YOUR private Fashion event**


Fashion is much more than just an Outfit

Sofia's Boutique's intimate apparel section offers bras, panties and shape-wear. We want you comfortable and feeling your very best when you leave our Boutique.  We can start by finding the 'right' fit of every piece of intimate apparel you wear, from Elomi to Wacoal to Royce to Body Hush to Shapeez, we've got it. 

arriving now, and into spring 2020!

Sunglasses & Accessories

New (to our Boutique) Clothing Lines

New (to our Boutique) Clothing Lines


What Fashionista doesn't need an excellent pair of Sunglasses to complete their look?  Think of Audrey Hepburn and her iconic 'Breakfast at Tiffany's' moment for inspiration!

New (to our Boutique) Clothing Lines

New (to our Boutique) Clothing Lines

New (to our Boutique) Clothing Lines


GOA is the newest addition to our boutique, a European collection for those looking for the latest trends. Just one of the new lines you will see around here for the Spring & Summer of 2020!

New Styles

New (to our Boutique) Clothing Lines

Excellent Range of Sizes, Styles and Affordability


A more diverse range of options, styles and looks for a variety of tastes and occasions (or NO occasion- just classic clothing with  simple beauty and comfort in mind).

Excellent Range of Sizes, Styles and Affordability

Excellent Range of Sizes, Styles and Affordability

Excellent Range of Sizes, Styles and Affordability


Sizing options are important, and we are working hard to ensure that our Clientele's needs are met. We offer XS to 3XXX in some lines.  Watch for more styles coming to compliment all shapes and sizes.  After all, Beauty isn't a number, it's a MINDSET.

Handbags, Perfume & Accessories

Excellent Range of Sizes, Styles and Affordability

Handbags, Perfume & Accessories


Handbags, perfumes & accessories!  Watch as our selection continues to increase in the Spring of 2020.  Make sure to check back on a regular basis- we have lots of exciting new arrivals coming in for Spring 2020!

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Contact Us

We're Here To Help!

Our customers are the best part of our day! Please call us with any questions, or co

Sofia's Boutique

(204) 638.7605