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About Us


Continuing the Legacy

Continuing the Legacy

Continuing the Legacy

Please give a warm welcome to Sharon Secord, the new owner of Sofia's Boutique!   With a keen eye for detail, an excellent flair for fashion, and over 20+ years of experience, Sharon was thrilled when the opportunity to acquire Sofia's Boutique presented itself.

Sharon is excited to carry on the legacy of providing the beautiful styles and exceptional customer service all of Sofia's customers have come to expect throughout the years.

This year Sofia's Boutique is celebrating 44 Years of serving our community! 

The  store has been renovated with a fresh new look, and is now open to greet all of our friends- both the wonderful existing Clientele, as well as new friends.

Sharon and all of us at Sofia's Boutique look forward to giving you a Unique Boutique shopping experience.  



Continuing the Legacy

Continuing the Legacy

Winnipeg's Award Winning Dress Store, Sofia's Boutique is one of  those Boutique shops that keep you coming back for more. Featuring women's  dresses, separates in casual, business and formal attire. 

Dresses, Outfits, Shapewear

Casual, Formal, Office Attire or an evening Soiree- we have it all.

From Boardroom to Cocktails

Weddings & Anniversaries

Charity Dinners

Gala Events

Fashion Shows

and so much more!

Business * Casual * Formal


Exemplary Service

Continuing the Legacy

Exemplary Service

We don't want shopping to be a chore for you- we want it to be an EXPERIENCE! A GREAT one!

To us you are all much, more than customers.  You are friends, and we want you treated as such from the moment you walk into our Boutique.

We truly believe that everyone has their own Beauty, and we are always excited  to help each of you find your best outfits and accessories to accentuate that.  We want to celebrate YOUR individual expressions of taste and individual Fabulous-ness!

Let us help dress you up.  Whatever you are looking for- we can help.

Our goal is to have you looking and feeling your best.  We really strive to be your Unique Boutique shopping experience.