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Winnipeg's Own Unique Boutique Fashion Shopping Experience

est. 1975

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Too Good to Keep It Closed

YES! We re-opened in July 2019 under NEW Ownership

Since our re-opening, we have hit the ground running!

Stock is now arriving on a regular basis, with more variety and an excellent array of sizing options to fit all of our Fabulous Fashionistas and their budgets.

Originally established in 1975, this year Sofia's Boutique is celebrating 44 Years serving our community!  We look forward to continuing the imprint of this Unique Boutique, as well as adding their own touches.


With a flair for Fashion and an eye for detail, new owner Sharon Secord and staff are thrilled to be a part of this exciting change.  Sharon is no stranger to the world of Fashion, and is looking forward to putting her own stamp of taste and design on Sofia's Boutique.

We are excited to continue to evolve to meet your fashion needs, and look forward to your feedback.  Sharon & staff are excited to be a part of the continuation and evolution of the 

Sofia's Boutique legacy.


About Us

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A Shopping Experience

Shopping should be an experience, not a chore. When you arrive in our newly refreshed Boutique, we want you to feel welcome. Let us know if there is anything we can do to help you find the right size, shade, or style. Whether you are shopping for business clothes or the perfect outfit for a night on the town, we strive to make it a pleasurable experience.  Indeed, we treat every customer as an honour to have shopping with us, because you ARE.

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Innovative Designs

Our goal is to put the "fun" in functional fashion. We know that looking stylish can make your whole day better; that's why we're committed to being your source for the newest trends. We provide the clothing you love so you can focus on looking great!

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Quality Matters

In fashion, beauty is in the eye of the beholder, but quality should never be a compromise. We are committed to providing you styles that are well-manufactured and stunning in both their quality and design.  We carry many beautiful lines of clothing, including Frank Lyman, Dex & Black Tape clothing- to name just a few!

New service- private parties for just you (and friends)

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Your Friends can help build your Closet

New to our Boutique- Private and Intimate parties for your closest friends.   Be the Fashionista Fabulous Host of a Private party held at our Boutique (after regular shopping hours), and earn yourself in-store buying credit for an excellent wardrobe shopping spree.

We provide the atmosphere, light appetizers, and some adult beverages

All YOU have to do is invite a minimum of 8 guests (maximum of 10) to show up, and every purchase THEY make goes towards YOUR shopping that evening.

BUILD your wardrobe, SAVE on your favourite Fashions AND beat the shopping crowds (win win and win!)

The more purchases your party tallies at the end of YOUR private event, the more YOU in-boutique shopping credit you get with us!

It's like a Tupperware party, but for Fashionistas

Yes, it's 'kinda' like a Tupperware party- only you can mix and match those tops and bottoms all you want! And, as the Hostess, you not only get your buying credits, you'll also receive a Swag Bag full of goodies just for YOU.  No fuss, no muss, no planning the food and beverages- we'll do it all.  Just bring your friends, show up for the fun, and be your regular fabulous selves.

Attention all Brides!!

What better way to launch into married life than with a new wardrobe?  Plan your Bachelorette or Bridal Shower with us- you will NOT be disappointed.

Call us today to discuss booking YOUR Private Party date

We are excited to offer this new service after many requests, and look forward to helping each of you plan your very own Exclusive and private shopping party.  Some exclusions may apply, give us a call today to discuss the details. And don't delay- the dates will fill up FAST!



**Some in-boutique exclusions may apply- give us a call to discuss further and get you set up for YOUR private Fashion event**

we carry clothing for all sizes and budgets- these are just two of our top selling brands

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LET'S BE PERFECTLY FRANK ... STYLE IS EVERYTHING!

The woman wearing my designs is sure of herself, a little bit rebel and wants to be unique. She is charming and audacious. To accentuate her femininity, she wears dresses and whether she wears a tunic and leggings, she'll always be seductive and exciting.- Frank Lyman 

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FASHION IS FLEETING, BUT STYLE IS FOREVER.

Founded in Montreal in 1991. Dex is a true pioneer in affordable luxury.

Frank Lyman

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Dex Clothing

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Fashion is much more than just an Outfit

Brand new to Sofia's Boutique- our sleepwear and Intimate Apparel section. We want you comfortable and feeling your very best when you leave our Boutique.  We can start by finding the 'right' fit of every piece you wear, including sleepwear and your most important pieces in your closet- the Intimate Apparel.

Check back often, as more items are arriving on a weekly basis.

arriving now, and into spring 2020!

Sunglasses & Accessories

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What Fashionista doesn't need an excellent pair of Sunglasses to complete their look?  Think of Audrey Hepburn and her iconic 'Breakfast at Tiffany's' moment for inspiration!

New (to our Boutique) Clothing Lines

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Haute Rogue.  Suzy D.  Just to name a few of the fresh new lines you will see around here for the Spring of 2020!

New Styles

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A more diverse range of options, styles and looks for a variety of tastes and occasions (or NO occasion- just classic clothing with  simple beauty and comfort in mind).

Excellent Range of Sizes, Styles and Affordability

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Sizing options are important, and we are working hard to ensure that our Clientele's needs are met.  Watch for more styles coming in to compliment all shapes and sizes.  After all, Beauty isn't a number, it's a MINDSET.

More Makeup, Travel Cases & Accessories

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Handbags, Makeup bags, Travel cases & Accessories!  Watch as our selection continues to increase in the Spring of 2020.  Make sure to check back on a regular basis- we have lots of exciting new arrivals coming in for Spring 2020!

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Contact Us

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Our customers are the best part of our day! Please call us with any questions, or come in for a visit.

Sofia's Boutique

836 St. Mary's Road, Winnipeg, Manitoba R2M 3P4 CANADA

(204) 254-2595

Hours

Mon

10:00 am – 06:00 pm

Tue

10:00 am – 06:00 pm

Wed

10:00 am – 06:00 pm

Thu

10:00 am – 06:00 pm

Fri

10:00 am – 06:00 pm

Sat

10:00 am – 04:00 pm

Sun

Closed